Keyword Gap
Find every keyword your competitors rank for — and you don't
Keyword Gap puts your domain head-to-head against competitors and surfaces exactly where they win: keywords they rank for that you don't, terms where they outrank you, and untouched opportunities — scored and sorted so the biggest wins float to the top.
The problem
Your competitors' organic traffic is a public roadmap — but comparing ranking profiles across multiple domains by hand means wrestling three exports into one spreadsheet and still missing the pattern.
The fix
Keyword Gap puts your domain head-to-head against competitors and surfaces exactly where they win: keywords they rank for that you don't, terms where they outrank you, and untouched opportunities — scored and sorted so the biggest wins float to the top.
How it works
01
Enter your domain + competitors
Compare against the sites actually beating you in the SERPs.
02
Gap analysis runs
Ranking profiles are pulled and diffed automatically.
03
Attack the gaps
Missing keywords, weak positions and quick wins — prioritized and exportable.
Keyword Gap screenshot
Without Keyword Gap
- Three ranking exports, one messy spreadsheet
- Missing the pattern in the noise
- Chasing keywords you can't win
With Keyword Gap
- Gaps diffed automatically across rivals
- Categorized: missing, losing, nearly winning
- Sorted by what actually pays to build
What you get
Multi-competitor compare
Diff your profile against several rivals at once.
Gap categories
Missing entirely, losing badly, or nearly winning — each needs a different play.
Opportunity scoring
Volume × winnability sorting so you build what pays first.
Pairs with Content Gap
See the topics behind the keywords with the Content Gap tool.
Backlink gap too
Companion Backlink Gap shows the link deficit behind rank differences.
Client-ready exports
Sheets and CSV exports that slot straight into strategy decks.
Who it's for
Strategists
Build quarterly roadmaps from what competitors already proved works.
Agencies
Gap analyses as pitch material — show prospects exactly what they're missing.
Challenger brands
Attack the keywords where the leader is weakest, not strongest.
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Keyword Gap FAQ
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