Privacy Policy

1. Introduction

Emerald Consulting ("we," "us," or "our"), located in Saint Paul, Minnesota, operates SEO Toolkit ("the Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

2. Information We Collect

Information You Provide

• Account Information: When you sign in via Google OAuth, we receive your name, email address, and profile picture from Google.
• Payment Information: Payment details are processed directly by Stripe. We do not store your credit card numbers. We retain transaction records (amounts, dates, plan details) for billing purposes.
• Tool Input Data: URLs, keywords, and content you submit to our tools for analysis.

Information Collected Automatically

• Usage Data: Tool usage frequency, feature interactions, and session activity.
• Device Information: Browser type, operating system, and IP address.
• Cookies: Essential cookies for authentication and session management. See our Cookie Policy for details.

3. How We Use Your Information

• To provide, maintain, and improve the Service
• To process transactions and manage your account
• To send transactional emails (welcome, receipts, account notifications)
• To send promotional emails about our Service (you can unsubscribe at any time)
• To monitor usage patterns and prevent abuse
• To comply with legal obligations

4. Third-Party Services

We share data with the following third-party services as necessary to operate the Service:

• Google (OAuth): Authentication. Governed by Google's Privacy Policy.
• Stripe: Payment processing. Governed by Stripe's Privacy Policy.
• DataForSEO: SEO data provision. URLs and keywords you submit may be sent to DataForSEO for analysis.
• OpenAI: AI-powered content analysis. Text content may be sent to OpenAI's API for processing.
• SendGrid: Email delivery. Your email address is shared with SendGrid to deliver transactional and promotional emails.
• Google Analytics (planned): Website analytics and usage tracking.

5. Data Retention

• Account Data: Retained while your account is active, and for 30 days after deletion.
• Tool Results: Analysis results are stored for your access and may be deleted after 90 days of inactivity.
• Payment Records: Retained for 7 years for tax and legal compliance.
• Usage Logs: Retained for 12 months.

6. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data.
• Correction: Request correction of inaccurate data.
• Deletion: Request deletion of your data (subject to legal retention requirements).
• Opt-out: Unsubscribe from promotional emails at any time via the link in any email.
• Data Portability: Request your data in a portable format.

To exercise these rights, contact us at derek@emerald.consulting.

7. Data Security

We implement industry-standard security measures including encrypted data transmission (HTTPS/TLS), secure authentication via OAuth 2.0, and encrypted payment processing via Stripe. However, no method of transmission over the Internet is 100% secure.

8. Children's Privacy

The Service is not intended for users under 16 years of age. We do not knowingly collect personal information from children. If we learn we have collected data from a child under 16, we will delete it promptly.

9. International Users

The Service is operated from the United States. If you access the Service from outside the US, your information may be transferred to and processed in the United States. By using the Service, you consent to this transfer.

10. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated via email or in-app notice. Your continued use of the Service after changes constitutes acceptance.

11. Contact Us

For privacy-related questions or to exercise your data rights, contact: